In a potential landmark move blending fintech and fútbol, Brazilian digital banking powerhouse Nubank is reportedly nearing an agreement to acquire the naming rights to Inter Miami CF’s soon-to-open stadium at Miami Freedom Park. At a rumored US $19 million per year over 10 years, the deal — if finalized — could become one of the largest fintech-sports venue naming rights agreements outside Brazil.
A bold expansion for Nubank
Nubank has grown rapidly in Latin America and is now looking toward the U.S. as its next frontier. Securing naming rights for a stadium belonging to one of MLS’s fastest-rising clubs would give immense exposure — especially with a global icon on the roster, and a fanbase increasingly energized by recent successes.
What it means for Inter Miami
For Inter Miami CF, the deal would offer a windfall of resources as the club prepares to transition into its permanent home at Miami Freedom Park — a massive 131-acre project featuring a 25,000-seat stadium, public park, youth fields, hospitality, retail and more. With construction already underway and plans pointing toward a 2026 opening, the additional funding and brand backing would accelerate development and raise the club’s commercial profile.
A growing commercial playbook
This move would mark yet another step in Inter Miami’s growing commercial ambitions. In recent years the club has renewed key partnerships ahead of the 2025 season, and the rumored Nubank deal highlights the club’s ability to attract global brands. Especially interesting: a fintech brand — a sector not yet widely tapped by major U.S. sports venues.
As Inter Miami continues its ascent — both on the pitch and in the boardroom — a naming rights agreement with Nubank would symbolize more than a sponsorship: it would represent a merging of global fintech ambition with football’s rising tide in the U.S. If all goes well, Nubank Stadium (or a similar name) could become the next iconic venue in Miami — and a case study in modern sports-business synergy.
